Plan@Digital
Socail Media Training
Develop true expertise and understand every element of Social Media Marketing over 10 modules of interactive content, including Facebook, LinkedIn, Snapchat, YouTube, and Instagram. Learn about social strategy, research, and content from industry experts.
Social Media Marketing Training, often known as SMM training, is one of the most sought after courses for aspiring SMM professionals. Social Media Marketing is one of the most important areas of Digital Marketing that is gaining traction as a result of modern-day technical improvements and an increase in the trend of businesses going online. Marketing is one of the most important components of every business or organisation that operates on a consumer-seller connection, and digital marketing has emerged as one of the most important factors controlling the revenues and audiences of all businesses. As a result, Social Media Marketing has become a highly sought-after talent or ability, with many individuals choosing for Social Media Marketing Training in Kochi
Course Highlights:
Introduction to Social Media:
- Understanding the evolution and importance of social media.
- Overview of popular social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Differentiating between personal and professional use of social media.
Creating a Strong Social Media Strategy:
- Defining goals and objectives for using social media.
- Identifying target audience and understanding their preferences.
- Crafting a unique brand voice and identity.
Content Creation:
- Creating compelling text, images, videos, and graphics for social media.
- Understanding the role of storytelling in social media content.
- Exploring various content formats and their suitability for different platforms.
Platform-Specific Strategies:
- Tailoring content for specific platforms and their respective audiences.
- Hashtag usage, trends, and viral content strategies.
- Utilizing features like Stories, Reels, Live Videos, etc.
Community Engagement:
- Building and nurturing a community of followers.
- Responding to comments, messages, and feedback.
- Managing both positive and negative interactions.
Analytics and Metrics:
- Tracking key performance indicators (KPIs) for social media success.
- Using analytics tools to measure reach, engagement, and conversion rates.
- Adjusting strategies based on data-driven insights.
Influencer Collaboration:
- Identifying and partnering with influencers relevant to your niche.
- Negotiating terms and building authentic influencer relationships.
Paid Advertising on Social Media:
- Understanding the basics of social media advertising.
- Creating and optimizing ad campaigns for various objectives (awareness, conversions, etc.).
- Budgeting and targeting strategies.
Managing a Social Media Calendar:
- Organizing and scheduling content for consistent posting.
- Tools for managing and automating social media posts.
Crisis Management:
- Dealing with negative feedback, trolls, and online crises.
- Formulating strategies to maintain a positive online reputation.
Legal and Ethical Considerations:
- Understanding copyright, privacy, and data protection laws.
- Ethical use of user-generated content and disclosure of sponsored content.
Trends and Future of Social Media:
- Exploring emerging trends in social media usage.
- Adapting strategies to evolving platforms and user behaviors.
Plan@Digital
Main features of the Social Media Training at Plan@Digital are as follows:
- The training is imparted via the latest and the most advanced techniques and strategies to prepare a worthy Social Media Marketing Professional.
- Rigorous training session on all Social Media channels such as Facebook, Twitter, LinkedIn, Instagram, Google My Business, Youtube, etc.
- The training sessions will be undertaken by the industry experts.
- A special 3-day training program by the experts of various domains of Social Media Marketing
- In-depth coverage of all the aspects of Social Media Marketing
- Facebook advertising
- LinkedIn advertising
- Twitter advertising
- Instagram advertising
Introduction to Social Media Marketing
- Evolution and significance of social media in marketing.
- Differentiating between traditional marketing and social media marketing.
- Overview of major social media platforms and their demographics.
- Case studies highlighting successful social media marketing campaigns.
Developing a Social Media Strategy
- Defining goals and objectives for social media campaigns.
- Identifying target audience and understanding their preferences.
- Crafting a brand identity and tone for social media.
- Competitive analysis: Evaluating competitors’ social media presence.
Content Creation and Planning
- Creating compelling text, image, and video content.
- Storytelling techniques for engaging content.
- Understanding user-generated content and its impact.
- Introduction to content calendar and scheduling tools.
Social Media Platforms Deep Dive
- Strategies for Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
- Platform-specific content formats (Stories, Reels, Live videos, etc.).
- Hashtag usage, trends, and viral content strategies.
Community Building and Engagement
- Building a loyal and engaged follower base.
- Best practices for responding to comments, messages, and mentions.
- Techniques for fostering two-way communication and user-generated content.
Analytics and Performance Tracking
- Key performance indicators (KPIs) for social media success.
- Utilizing analytics tools to measure reach, engagement, and conversions.
- Interpreting data to refine strategies and improve results.
Social Media Advertising
- Introduction to paid social media advertising.
- Creating effective ad campaigns for various objectives.
- Targeting options and audience segmentation.
- Budgeting, bidding strategies, and ad placements.
Influencer Marketing
- Identifying and partnering with relevant influencers.
- Developing influencer collaboration strategies.
- Guidelines for successful influencer relationships.
Crisis Management and Reputation Building
- Handling negative feedback and managing online crises.
- Strategies for maintaining a positive online reputation.
- Ethical considerations and transparency in social media communication.
Legal and Ethical Aspects
- Understanding copyright, privacy, and disclosure laws.
- Ethical use of user-generated content and data protection.
- Navigating potential legal challenges in social media marketing.
Social Media Trends and Future Insights
- Exploring emerging trends in social media usage and marketing.
- Adapting strategies to evolving platforms and user behaviors.
- Harnessing the potential of new technologies in social media.
Capstone Project
- Developing a comprehensive social media marketing campaign.
- Incorporating concepts learned throughout the course.
- Presenting the campaign strategy and rationale.
Training Fees / Duration
- Rs. 10,000 for students & business owners (10 Days)
- Internship & Training on live projects
Eligibility Criteria
- Plus two/ Any Degree
- Passion in digital marketing
Related Tags for search: Socaial Media Markeing Training in Kochi | SEM Training in Cochin | Social Media Course in Kochi | Social Media Training Kerala.
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