Certifications

200

Hours Progaram

Modules

Plan@Digital

SEO Training in Kochi

SEO, or Search Engine Optimisation, is the practise of increasing the visibility and ranking of a website on search engines such as Google, Bing, Yahoo and Yandex. SEO aims to improve organic (unpaid) traffic to a website by making it more accessible to search engines and matching its content with user search intent.

Learning SEO can offer several significant benefits, whether you’re an individual looking to enhance your skills or a business aiming to improve your online presence.

SEO Course in Kochi

We will train you with excellent modules in ( modules like : Search Engine Marketing Research, Webmaster tools, Analytics Setup & Monitoring, Robots.txt Optimization, SEO Content writing, Quality Link building, Online Advertising Keyword ideas, Web Analytics, Data Visualization, Website Analysis, SEO Competition Analysis, Keyword Research, Keyword Finalize,Initial Ranking analysis,Audit Report etc )

Course Highlights:

Keyword Research: Identifying relevant keywords that users are likely to search for. This involves understanding user intent and selecting keywords with adequate search volume and less competition.
On-Page SEO: Optimizing elements on your web pages to make them search-engine friendly. This includes optimizing meta tags (title, description), headings, content, and image attributes.
Technical SEO: Ensuring your website’s technical aspects are in order. This involves optimizing site speed, mobile-friendliness, URL structure, internal linking, and using schema markup for structured data.
Content Quality: Creating high-quality, relevant, and valuable content that addresses user needs. Search engines prioritize content that answers user queries effectively.
Backlinks: Acquiring high-quality backlinks from authoritative and relevant websites. Backlinks signal to search engines that your content is trustworthy and valuable.
User Experience (UX): Providing a seamless and user-friendly experience on your website. A good user experience can indirectly impact your SEO by reducing bounce rates and increasing engagement.
Local SEO: Optimizing your website for local searches, especially important for businesses targeting local customers. This includes setting up and optimizing Google My Business listings.

Plan@Digital

Why to learn SEO with us

Learning SEO with Plan@Digital offer several significant benefits, whether you’re an individual looking to enhance your skills or a business aiming to improve your online presence. Here are some compelling reasons to learn SEO:

Increased Website Visibility: SEO helps your website appear higher in search engine results pages (SERPs). This visibility can lead to more organic (unpaid) traffic, as users are more likely to click on top-ranking results.
Cost-Effective Marketing: Compared to paid advertising, SEO can provide a steady stream of traffic without ongoing ad expenses. While SEO efforts require time and effort, the long-term benefits can be significant.
High ROI: Effective SEO can yield a high return on investment. Once you’ve optimized your website and content, the traffic and leads generated can continue to flow in with relatively low ongoing costs.
Targeted Traffic: SEO helps you target specific keywords and phrases relevant to your business. This means that the people landing on your site through search engines are already interested in what you offer, increasing the likelihood of conversions.
Improved User Experience: Many SEO practices, such as optimizing site speed, improving navigation, and creating quality content, enhance the overall user experience on your website.
Long-Term Results: Unlike some other forms of online marketing that may have immediate effects but are short-lived, the benefits of SEO can continue to grow over time as your content gains authority and your website establishes a strong online presence.
Understanding Algorithms: Learning SEO requires staying informed about search engine algorithms. This knowledge can provide valuable insights into how search engines rank websites and what users are looking for.
Career Opportunities: SEO is a valuable skill in today’s digital economy. Businesses are actively seeking individuals who can optimize their online presence, making SEO knowledge a valuable asset in the job market.
Competitive Advantage: Implementing effective SEO strategies can help you outrank your competitors in search results. This can be especially crucial in industries with intense competition.
Business Growth: For businesses, SEO can lead to increased leads, sales, and revenue. It can help small businesses compete with larger ones on a more level playing field.
Adapting to User Behavior: As more people turn to search engines to find information, products, and services, understanding and adapting to user behavior through SEO becomes increasingly important.
Skill Diversification: Learning SEO can complement other digital marketing skills, such as content marketing, social media marketing, and analytics.
Entrepreneurial Benefits: If you’re an entrepreneur or a solopreneur, having SEO knowledge allows you to independently manage and optimize your online presence without relying solely on external agencies.

Remember that SEO is an ever-evolving field due to search engine algorithm updates and changing user behavior. Continuously learning and staying updated on the latest trends and best practices is key to maintaining your SEO success. Whether you’re an individual looking to expand your skill set or a business owner aiming to improve your online visibility, learning SEO can offer a wide range of benefits.