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Plan@Digital
Digital Marketing Courses Kochi
Digital marketing is a successful career option that can be pursued by persons with practically any educational background and offers a plethora of options and profiles to explore. With almost every business and office using the most up-to-date technology and internet-based resources, digital marketing has become an even more significant and valuable career option, and millions of individuals around the globe are pursuing it.
However, it is important to take these courses from a reputed Institute that provides classes taken by experts, live projects, and an on-hand approach for various digital marketing courses. Apart from that, the institute should provide work on live projects so that you can actually understand the concepts taught, and after the course, the institute should provide Placement support as well.
Though it is difficult to find an institute with all of these outstanding features, an affordable fee structure and is located in your area, it is not impossible.
Course Highlights:
The Advanced Diploma in Digital Marketing provided by the Plan@Digital is a research-based training curriculum that allows you to explore the digital marketing world in the light of all the modern trends and new emerging strategies. It is a 3-month course that comprises of the following:
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DIGITAL MARKETING AS A CAREER
A career in digital marketing is more than a job; it’s a dynamic journey that allows you to shape the way businesses connect with their audiences in an increasingly digital world. From strategic planning to creative execution, from data analysis to storytelling, digital marketing is a realm where you can leave your mark and make a lasting impact. Embark on this exciting journey, and let your passion for all things digital fuel a fulfilling and prosperous career.
Syllabus 1 : Introduction – Digital Marketing / Search Engine Optimization (SEO)
- Website Analysis & Competitor Analysis
- Domain Name Registration
- Server Configurations / Web Hosting
- File Names / Directories / Sub Domains
- Basic HTML, Live section with help of a software (Live projects)
- Responsive Templates, Blogger, WordPress
- Meta Tags, Title Tags, Head Tags, Favicon
- Page Layout, Content Optimization
- Caching, Crawling & Indexing
- Working of Robots.txt, Do-Follow Links
- Google / Yahoo / Bing Algorithms
- Internal/outbound Linking
- Image/Video Optimization
- Social Medi Plugins
- Keyword Analysis /keyword Research / New Trends
- Google Search Operators.
Syllabus 2: OnPage SEO Optimization
- Google Webmaster Tools(search console), Google Analytics
- Google Copyrights, Verisign, Payment Gateways
- Interactive / Dynamic Websites
- Live Chat Integrations
- Breadcrumbs / User-Friendly Navigation
- HTML Validation / 404 Error
- URL Redirection / .htaccess / Seo Friendly URL
- RSS Feeds, XML Sitemap
Syllabus 3: Social Media Optimization & Marketing
- Youtube/Facebook/Twitter /Instagram
- Article/Forum/Comment Link Building
- E-Mail Marketing
- Make Income from Blogs, Youtube, Websites, etc
- Facebook / Social Media Marketing (SMM)
- Affiliate Marketing
- Sponsored Ad
Syllabus 4: Off-page SEO Optimization
- Google Business Listing / Google Map
- Link Building / Backlinks
- White Hat / Grey Hat / Black Hat.
- Press Release / Content Sharing / Reviews
- Blogging / Blog Optimization
- Video / Image Link Building
- Yahoo Question/Answers
- Google Question/Answers
Syllabus 5: SEO Tools Training
- Google Keyword Planner /Analytics/Search Console.
- Yoast SEO
- Ahref
- XML Sitemap Generator.
- Keyword Everywhere.
- SemRush
- Alexa page rank
- Uber Suggest
Digital Marketing Course Fees / Duration
- Rs. 25,000/- (Duration: 120 Hrs, 3 Months)
- Live Training on Real projects.
Eligibility Requirement
- Plus two/ Any Degree
- Looking for aspiring career in digital marketing
- Having own Laptop
