Plan@Digital
Google Ads Training in Kochi
‘Google Ads Certification’ and ‘Google AdWords Certified Professional’ are the two keywords in the field of digital marketing. It is a highly important IT course that is a must whether you are an aspiring online marketer or a Digital Marketing Professional. It is one of the most sought after courses for Digital Marketing specialists since it equips them with the skills of managing Google AdWords in order to generate more business revenue and targeting the right customer bases.
With the growth of digital marketing, AdWords certification is becoming more and more essential. Plan@Digital understands and trains in both fundamental and advanced AdWord Marketing.
AdWords is catching up quickly, as each click on the fetched website can result in prospect sales for a business. This is a paid mechanism facilitated by Google. The challenge is to find the right keywords and syntax to which will directly lead to our website.
Course Highlights:
Google Ads Fundamentals: This course provides a broad overview of Google Ads and covers topics such as the benefits of online advertising, how to set up an account, and how to create and manage campaigns.
Search Advertising: This course focuses on creating and managing effective search ad campaigns. It covers topics such as keyword targeting, ad extensions, and ad quality.
Display Advertising: This course delves into creating and managing display ad campaigns, covering topics like targeting options, ad formats, and best practices for visual ads.
Video Advertising: This course is centered around creating and optimizing video ad campaigns on platforms like YouTube. It covers topics such as video ad formats, targeting, and measuring performance.
Shopping Advertising: This course is designed for those interested in advertising products using Google Shopping campaigns. It covers product data optimization, campaign setup, and strategies for maximizing results.
Mobile Advertising: This course focuses on mobile-specific advertising strategies and covers topics such as mobile targeting, app promotion, and mobile ad formats.
Measurement: This course is about measuring and optimizing the performance of Google Ads campaigns. It covers topics like conversion tracking, Google Analytics integration, and campaign analysis.
Smart Campaigns: This course is about Google’s Smart Campaigns, which are designed to make advertising more automated and simpler for small businesses. It covers setup, management, and best practices for these campaigns.
Plan@Digital
SYLLABUS
Module 1: Introduction to PPC Marketing
- Understanding PPC advertising and its benefits
- Differentiating between search, display, and social media PPC
- Overview of major PPC platforms (Google Ads, Microsoft Advertising, social media platforms)
Module 2: Keyword Research and Analysis
- Importance of keyword research
- Tools for keyword research and analysis
- Types of keywords (broad match, exact match, long-tail keywords)
- Keyword grouping and organization
Module 3: Campaign Setup and Structure
- Creating a PPC campaign
- Setting campaign objectives and goals
- Defining target audiences and demographics
- Structuring ad groups and campaigns effectively
Module 4: Ad Copywriting and Design
- Writing compelling ad copy
- Crafting effective headlines and descriptions
- Ad extensions and their impact
- Creating engaging visuals for display and social media ads
Module 5: Bid Management and Budgeting
- Understanding bids and bidding strategies
- Manual vs. automated bidding
- Setting bid amounts and budget allocation
- Ad scheduling and bid adjustments
Module 6: Ad Quality and Relevance
- Quality Score and its importance
- Factors influencing ad rank and placement
- Landing page relevance and user experience
- Ad testing and optimization
Module 7: Display and Remarketing Campaigns
- Creating display ad campaigns
- Targeting options for display and remarketing
- Designing visually appealing display ads
- Strategies for reaching and re-engaging audiences
Module 8: Social Media PPC Advertising
- Overview of social media advertising platforms
- Ad formats and objectives for social media campaigns
- Targeting options based on user behavior and interests
- Integrating social media PPC with overall marketing strategy
Module 9: Tracking and Analytics
- Implementing conversion tracking
- Using UTM parameters for campaign tracking
- Analyzing key metrics (CTR, CPC, CPA, ROI)
- Using Google Analytics and other analytics tools
Module 10: Campaign Optimization and Management
- Monitoring campaign performance
- A/B testing and split testing
- Making data-driven adjustments
- Scaling successful campaigns and strategies
Module 11: Local and Mobile PPC Advertising
- Local search advertising strategies
- Mobile-specific ad formats and targeting
- Location extensions and mobile bid adjustments
- Leveraging mobile trends for better results
Module 12: Advanced Topics and Trends
- Dynamic ads and feed-based advertising
- Video advertising on platforms like YouTube
- Voice search and PPC implications
- Emerging trends in PPC marketing
Training Fees / Duration
- Rs. 12,000 for students & business owners (10 Days)
- Internship & Training on live projects
Eligibility Criteria
- Plus two/ Any Degree
- Passion in digital marketing
Related Tags for search: Google Ads Training in Kochi | PPC Training in Cochin | PPC Course in Kochi | Google Ads Training Kerala.
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